Just working harder won’t do it.

Just trying your best won’t do it.

Just using checklists won't do it.

Just using the latest technology won’t do it.

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Micheal J. Burt

COACH MICHEAL BURT represents the new age leader; the Zebra and the Cheetah. Part coach, part entrepreneur, and all leader Coach Burt is the go to guy for entrepreneurs who want to become people of interest, sales people who want to be superstars, and managers who want to be coaches. He is a former championship coach and the author of eight books. His radio show, “Change Your Life Radio” can be heard globally on iheart.com (WLAC).
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Colby B. Jubenville, PhD

COLBY B. JUBENVILLE, PhD is an accomplished entrepreneur, inventor, author, speaker and professor. He holds an academic appointment at Middle Tennessee State University and is Principal of Red Herring Innovation and Design, an agency specializing in helping people and organizations become better known, better understood, and better understand the unique value they deliver. He regularly speaks on his book Zebras and Cheetahs which teaches others how to look...
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THE PHILOSOPHY

The Z&C philosophy is grounded in the idea that unique value comes from your unique perspective, education, experience, and struggle.
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THE LEADER

Z&C Leaders understand how to look different, run faster and stay agile. All of these actions are grounded in the Z&C Philosophy which commands that you develop a unique perspective and mindset.
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THE MODEL

The Z&C Model takes complicated growth and makes it simple, fun and engaging. People and companies that adopt this model see greater level of performance with happier, more engaged employees.
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ABOUT THE BOOK

Leaders, business owners, entrepreneurs, managers, and CEOs are ALL obsessed with one thing: Growth. But, the challenge is that growth seems to be incredibly complicated, disconnected, and confusing for everyone involved.
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